What the display name is
The display name is the business name customers see on your WhatsApp profile. You choose it, GoDesk submits it to Meta when it registers your number, and Meta reviews it against its display name guidelines.
You can usually start messaging while the name is being reviewed. The review decides whether your chosen name is shown to customers.
Rules that help a name get approved
The name must clearly relate to your business. It should match the name on your website, signage and other branding, or your registered business name.
Use normal capitalisation, the same spacing as your brand, and no extra punctuation, emojis or symbols, unless your brand is already written that way everywhere.
Avoid generic words on their own, such as Sales or Customer Care, and do not include a web address. Do not use a person’s name unless the business is known by it, and never use another company’s brand.
Good and weak examples
Good: the brand as it appears on your website, for example Mama Njeri Bakery, or Mama Njeri Bakery Support if that is what customers know.
Weak: Best Cakes Kenya when nothing else uses that name, MAMA NJERI BAKERY in capitals when your sign is not, or Mama Njeri Bakery with a cake emoji.
Complete your business profile
The business profile is what customers see when they tap your name. Add a square logo or profile photo, a short description of what you do, your address, business email, website and opening hours.
Keep the details current. A customer who sees the right logo and address is more likely to trust your messages.
Send these details to GoDesk when you hand over, and GoDesk adds them to the profile. Ask GoDesk if you want to change them later.
If the name is rejected or you want to change it
GoDesk tells you the result. If the name is declined, read Meta’s display name guidelines, adjust the name so it clearly matches your branding, and send the new name to GoDesk to submit again. GoDesk can also ask Meta to review the decision.
A new or changed name goes through review again, and Meta limits how often you can change it. After a change is approved, the number may need to be registered again within a set period, so ask GoDesk to make the change for you.
Need help?
If you are a GoDesk customer and get stuck at any step, email help@godesk.co.ke. Tell us your workspace name, the business number and what you see on screen. Never send passwords, verification codes or your two-step PIN by email.
New to GoDesk and planning WhatsApp for your business? Email hello@godesk.co.ke and we will talk you through the journey before you start.
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