The Business app
A familiar app for business conversations, with a business profile and quick replies. It can suit a small operation whose messages are straightforward to manage.
WHATSAPP FOR YOUR BUSINESSWhatsApp for
WhatsApp for
customer service
and sales.
Give your team a shared WhatsApp inbox. Answer enquiries, assign conversations, resolve support tickets and share quotes with customer history in the same GoDesk workspace.
Connected to your calls, SMS and email. Built around the work your team needs to complete.
WhatsApp → GoDeskShared team inbox
Conversation ownerSales adviser
Customer recordEnquiry + conversation history
Next actionPrepare and share a quote
WHATSAPP BUSINESS, EXPLAINEDYour customers use WhatsApp.
Your customers use WhatsApp.
What does your business need?
The Business app, the Business Platform and GoDesk do different jobs. Choose around how your team answers customers and follows through on each request.
The Business Platform and API
The API connects WhatsApp to business software. Cloud API is hosted by Meta. It provides messaging connectivity that a platform can use for team conversations and configured workflows.
Your team’s GoDesk workspace
GoDesk gives the connected messages owners, customer context and a next step. Your team can work on enquiries, support tickets, quotes and follow-up alongside calls, SMS and email.
You do not need to build your own messaging system. As your WhatsApp Business Solution Provider, or BSP, GoDesk helps plan the account connection and the way your team will use it.
Understand the app, API and GoDesk →WHEN WHATSAPP BECOMES TEAM WORKYour customers already use WhatsApp.
Your customers already use WhatsApp.
Give your team the tools to serve them.
A message can be a new sale, an unresolved issue or a request for an update. GoDesk helps your team see the customer, take ownership and follow through. If the customer later calls or emails, the next agent can see the connected history.
Know who is handling it
Assign each conversation to an agent or team. Make ownership clear when work moves between people.
Keep the customer’s context
See previous calls and messages alongside relevant customer records, opportunities and tickets.
Keep the next step visible
Create the task, quote or support work needed to move the enquiry forward.
WHAT YOUR TEAM CAN DOAnswer the message.
Answer the message.
Complete the work.
Manage customer service
Turn requests into assigned support tickets. Track status, response targets and resolution, with the conversation close to the issue.
Explore support ticketing ↗Follow up on sales enquiries
Keep the enquiry with a customer record and sales opportunity. Record requirements, assign an adviser and plan the next conversation.
Explore sales CRM ↗Prepare and share quotes
Build a priced offer from your product catalogue, generate a branded PDF and share it through WhatsApp. Keep quote status connected to the opportunity.
Explore CPQ and quotes ↗Run targeted message campaigns
Choose audiences using customer data, personalise approved WhatsApp templates, test a draft and schedule sending. Route replies to the right team and review sending results.
Explore message campaigns ↗Send configured follow-up
Send a WhatsApp message after a supported call outcome, unanswered attempt or new lead. Agree the rules and message so the customer knows what happens next.
Explore automated engagement ↗Help agents answer consistently
Give staff customer context and approved quick replies from your knowledge base. Keep useful guidance available during the conversation.
Explore knowledge and quick replies ↗A CUSTOMER SERVICE EXAMPLEFrom “Can you help?”
From “Can you help?”
to a resolved request.
- A customer messages your business
The team sees the request with available customer history.
- An agent takes ownership
Answer the question or create a support ticket for work that needs tracking.
- The right team handles the issue
Assign responsibility, record progress and keep the next agent informed.
- You close the loop
Explain the resolution and request feedback through a configured survey channel.
YOUR CHANNELS. YOUR CUSTOMER RECORD.Keep WhatsApp connected
Keep WhatsApp connected
to the rest of your business.
A customer may message first, call tomorrow and receive a quote by email. GoDesk brings those interactions into a chronological customer timeline, with the records and work your team needs.
Already use a CRM or ERP? Plan the data and workflow connections so agents can use the customer information your business already holds.
Explore CRM and ERP integrations ↗CHOOSE THE CHANNEL FOR THE TASKExplore the omnichannel contact centre ↗
WhatsApp for an ongoing conversation
Answer an enquiry, share a quote and handle the customer’s reply.
Voice for a conversation that needs clarity
Call to explain an offer or resolve a complex issue, with the customer’s context available.
SMS for a short update
Use an agreed message campaign or configured notification. Explore standalone SMS →
Email for longer explanations and documents
Keep the correspondence connected to the relevant customer and work.
GETTING STARTED WITH WHATSAPP
A simple guide to getting started.
GoDesk uses official WhatsApp Business API connectivity to bring messages into your team’s workspace. We help you plan the connection and your team’s workflow.
Prepare your business account
Have your business name, website and contact details ready. Use a Meta business portfolio for your organisation, with someone who can manage the relevant business assets. If you already have one, confirm who has access.
Open Meta Business Suite ↗Choose the business number
Choose a number your business controls and can verify. Tell us if it already uses WhatsApp or another provider so we can confirm the right connection or migration route. Agree access to existing history and any downtime before changing the current setup.
Understand the WhatsApp Business Platform ↗Connect the account to GoDesk
With the account administrator, follow the agreed onboarding route to connect your WhatsApp Business account and number. Complete any account, number or business checks Meta requests. We confirm the connection before your team starts using it.
Meta’s Business Platform overview ↗Prepare your team and messages
Choose conversation owners, assignment rules and the support or sales workflow. Prepare quick replies and submit templates for outreach where needed. Plan how you collect customer permission and handle opt-outs.
Read Meta’s messaging requirements ↗Test, then start serving customers
Use a test customer to check incoming messages, replies, agent handovers and any configured tickets or follow-up. Confirm the approved templates and applicable message costs. Once the number is connected, you can direct customers to it using your website, a WhatsApp link or a QR code.
Check current WhatsApp pricing ↗
Work with GoDesk as your WhatsApp BSP
We help plan the number connection, team access, ownership, templates and launch tests. Agree any CRM or ERP connections and custom workflows in your setup scope. Meta controls account checks, template reviews and platform eligibility.
What to bring to your setup conversation
Your business details, account administrator, proposed number, current WhatsApp setup and a simple example of how your team handles enquiries today.
Get help setting up WhatsApp ↗Plan customer permission, approved templates and opt-out handling for outreach. Account eligibility and permitted use follow WhatsApp’s messaging policy. Applicable message costs follow WhatsApp’s current pricing.
WHATSAPP KNOWLEDGE GUIDESNew to the Business Platform?
New to the Business Platform?
Start here.
Understand the connection, prepare your account and learn the messaging rules before your team goes live.
Business owners
WhatsApp Business app, API and GoDesk explained
Understand the terms, what changes when a team handles WhatsApp, and what GoDesk adds to the connection.
Read guide →AdministratorsPrepare your WhatsApp account and business number
A practical checklist for business details, account access, an existing number and a planned launch with GoDesk.
Read guide →Agents and administratorsWhatsApp templates, permission and the 24-hour window
Know when agents can reply freely, when a template is required, and how to plan customer permission and opt-outs.
Read guide →WHATSAPP MESSAGING PRICINGMeta’s messaging charge.
Meta’s messaging charge.
Plus US$0.005 per billable unit.
GoDesk adds a US$0.005 messaging fee to each unit Meta charges for. Under Meta’s current model, this is per chargeable delivered message. Messages for which Meta makes no charge do not attract this additional GoDesk messaging fee. Both Meta’s published message rates and this GoDesk messaging fee are stated in US dollars.
A simple cost example
For 10,000 Meta-chargeable delivered messages, the GoDesk messaging fee is US$50, plus the applicable Meta charges. Your proposal identifies the billing currency and conversion arrangement, any workspace subscription, setup or integration work, and applicable taxes.
Meta rates depend on the recipient market and message category. Check Meta’s current pricing and confirm the complete billing arrangement in your GoDesk proposal.
WHATSAPP, EXPLAINED
Questions businesses ask.
What is a shared WhatsApp inbox?
It is a workspace where authorised members of your team handle messages sent to your connected business account. Conversations have an owner, and customer history stays available when another agent takes over.
How is this different from using the WhatsApp Business app?
The Business app helps a business chat with customers. GoDesk connects WhatsApp Business Platform messaging to team assignment, customer records, support tickets, sales opportunities, quotes and follow-up. It is useful when your team needs to manage the work created by each conversation.
Can a WhatsApp request become a support ticket?
Yes. Configure how incoming conversations create or connect to support work. Assign a ticket, set its priority and track it through resolution. The conversation and ticket context remain available to the team.
Can we keep our existing WhatsApp number?
We review your number, current app or provider and business account during onboarding. That determines the available connection or migration route. Confirm number eligibility, any service interruption and access to existing history before making a change.
Can we send messages after a call or a new enquiry?
Yes. GoDesk supports configured WhatsApp follow-up around call outcomes, unanswered attempts and new leads. Agree the event, recipient and message. Sending must meet WhatsApp permission and template requirements.
What are WhatsApp templates and the 24-hour window?
A template is a message format approved by WhatsApp for business outreach. When a customer messages you, a 24-hour customer service window opens or resets. You can reply without a template during that window. Outside it, approved templates are required. Customer permission and opt-out requests still apply.
Where can we learn the basics and get setup help?
Our WhatsApp knowledge base covers the app and API, account and number preparation, templates and permission, team workflows, campaigns, costs and common connection problems. GoDesk can help plan the setup for your business.
Do we need to replace our CRM or ERP?
You can use GoDesk customer records or plan a connection to your existing CRM or ERP through APIs and webhooks. Agree which customer details, enquiries and updates need to move between systems.
How is WhatsApp priced?
GoDesk adds a US$0.005 messaging fee to each unit Meta charges for. Under Meta’s current model, this is per chargeable delivered message. Messages for which Meta makes no charge do not attract this additional GoDesk messaging fee. Both Meta’s published message rates and this GoDesk messaging fee are stated in US dollars. Platform, setup, integration charges and applicable taxes are confirmed in your proposal.
WHATSAPP FOR BUSINESSBetter conversations.
Better conversations.
Clearer sales and customer service.
Learn why WhatsApp matters to a business, how teams can sell and support customers through it, and what changes when you move to a shared workspace.
WHATSAPP FOR BUSINESS
Read the simple WhatsApp setup guide ↗When your business outgrows WhatsApp on a phone: what changes with GoDesk?
Understand the business value of a shared WhatsApp workspace: conversation ownership, customer history, tracked work, team continuity and management visibility.
Read the guide ↗WHATSAPP FOR BUSINESSWhy WhatsApp belongs in your business communication strategy
Understand the role of WhatsApp in customer enquiries, sales and support, and how to make each conversation useful to your business.
Read the guide ↗WHATSAPP FOR BUSINESSBetter customer experience on WhatsApp starts with a team that can follow through
Give WhatsApp support requests an owner, keep the customer’s history and follow issues through to resolution with a shared team workflow.
Read the guide ↗WHATSAPP FOR BUSINESSFrom a WhatsApp enquiry to a sale: give your team a clear next step
Connect WhatsApp enquiries to lead ownership, sales opportunities, branded quotes and planned follow-up so your team can manage the sales process.
Read the guide ↗SEE WHATSAPP IN GODESKShow us how your team
Book a WhatsApp demo ↗Show us how your team
handles customer messages.
We’ll demonstrate shared conversations, customer context and the sales or support work you want to manage.